Mobile design whitepaper: just having a mobile site is not enough, October 2015

Consumers are increasingly turning to their mobile when interacting with a product or service.This interaction is often their first experience with that service which can leave a lasting impression. Whether it’s in the discovery stage or purchasing online, it’s never been more important for businesses to have an effective mobile experience. Consumers don’t just want a usable mobile site, they expect it.

The rise in usage and reliance on mobile sites to deliver relevant and goal-orientated content has never been more evident than in the past few years, where we are now seeing the tipping poin t between desktop vs. mobile engagement. Despite this, I’m continually conducting research on mobile sites that are not up to the standards expected from users in the current market.