Research informs design, and serves as the guiding light that illuminates all the work we do.
We choose the qualitative and quantitative research methods to match the objectives of the business and budget.
Focus Groups and Depth Interviews
Focus groups and one-to-one depth interviews are research methods we use to gather insights directly from your users. These methods can be used for gathering insights on computers, mobiles, tablets, software, or even to explore concepts.
Autonomous Eye Tracking
Autonomous Eye Tracking can be used as an ethnographic research method that objectively studies and measures what customers/users do in their naturalistic environment. Understanding their natural interactions around their environment enables us to identify opportunity areas and pain points.
The eye tracking data gives us an objective insight into the unconscious reactions of customers/users.
Contextual inquiries explore how users behave in their typical, everyday environment. We observe what they do and inquire why how they do it, in order to understand and uncover working patterns and behaviours.
In the process, we identify pain points in the workflow and provide suggestions to improve efficiency and effectiveness. As a deliverable, we consolidate our observations as scenarios, usage patterns, and areas of improvement.
We understand the power of using qualitative and quantitative techniques in research for maximum insights into customer behaviours. We have a wide variety of survey techniques available, including questionnaires, card sorting, and information architecture validation.
These techniques can be conducted face-to-face, via phone, online, embedded into a website, or posed to users via social networks.
Stakeholder workshops identify and assess the goals, priority, and requirements of key stakeholders who are involved with the product.
These workshops allow objectives and priorities to be discussed collectively as a team with the purpose of reaching a common, shared vision by the end. Both internal and external stakeholders are encouraged to participate in these workshops.
Expert reviews optimise design. They are quick and evaluate a user interface’s experience against academic research, design best practices, and lessons learned in the field.
We look at such things as, how a design conveys credibility and trust, persuasive content and design, improving conversion rates with prominent call to actions, and making forms efficient and easy to use. As a deliverable, every issue identified is prioritised and has a corresponding recommendation that is actionable in the short or long term.
Competitor reviews learn from the designs of your strongest competitors. We do this by evaluating each design with a common benchmark (e.g. tasks, scenarios, usability heuristics).
We study each design’s functions and features, content and structure, priority, weight, and ease of use. As a deliverable, we identify and itemise strengths, weaknesses, and opportunities to improve your own design.
Deliverables & Results
Understand your customers
Our deliverables bring the research to life and allow you to understand and share the findings with your stakeholders.
We do not believe in producing documents that remain unread and unused. We work with you to produce the most useful solution for you and your business. We have produced: personas, videos, graphs, posters, and tables, which have been shared and used across multi-disciplinary teams.
Gauge your performance
Conducting research with your users ensures you have a deeper understanding of their motivations, likes, dislikes, and expectations.
You can never predict what you will find out, but you can guarantee that understanding your customers can lead to a greater return on investment (ROI), maximise conversions, reduced calls to customer services, and increased customer satisfaction.