We often reconstruct memories and experiences based on bias and social norms. These misinterpretations from respondents can have a serious impact on our ability as researchers to extract accurate and objective data, especially in qualitative settings. It made for a great topic of discussion during our recent roadshow in Melbourne and Sydney.
I recently completed a project that involved usability testing with a cloud-based product used by IT administrators to manage virtual infrastructure. The challenge for me was how do I test a technical product when I have minimal technical knowledge of that product? How do I moderate a session with SMEs who know more about virtual infrastructures than I do? Ultimately, UX consultants are not domain experts, but experts in a process.
