usability testing

Reducing misinterpretations in usability research methods

Reducing misinterpretations in usability research methods

We often reconstruct memories and experiences based on bias and social norms. These misinterpretations from respondents can have a serious impact on our ability as researchers to extract accurate and objective data, especially in qualitative settings. It made for a great topic of discussion during our recent roadshow in Melbourne and Sydney.

Domain experts vs experts in a process: tips for conducting usability testing with complex products designed for subject-matter experts.

I recently completed a project that involved usability testing with a cloud-based product used by IT administrators to manage virtual infrastructure. The challenge for me was how do I test a technical product when I have minimal technical knowledge of that product? How do I moderate a session with SMEs who know more about virtual infrastructures than I do? Ultimately, UX consultants are not domain experts, but experts in a process.