Our team participated in the Organisational Psych Career Fair in the beginning of September to chat with students about emerging career paths in the field.
Reducing misinterpretations in usability research methods
We often reconstruct memories and experiences based on bias and social norms. These misinterpretations from respondents can have a serious impact on our ability as researchers to extract accurate and objective data, especially in qualitative settings. It made for a great topic of discussion during our recent roadshow in Melbourne and Sydney.