ethnography

Autonomous Eye Tracking – The Future of Consumer Insight & UX Research

Are you curious about what really goes on behind closed doors in people’s own home environments. Do you want a tool to measure your observations with, unobtrusively? Recently at Objective Experience in Sydney, a Ground-Breaking project brought us inside the home, with first person video recordings plus simultaneous 50Hz gaze tracking. We recorded over 100 people in an un-moderated and un-biased ethnographic study using eye tracking glasses. Here’s how: