Our UX Research Consultant Geoff Evison discusses the pros and cons of cold hard cash and the future of currency.
We often reconstruct memories and experiences based on bias and social norms. These misinterpretations from respondents can have a serious impact on our ability as researchers to extract accurate and objective data, especially in qualitative settings. It made for a great topic of discussion during our recent roadshow in Melbourne and Sydney.
Are you curious about what really goes on behind closed doors in people’s own home environments. Do you want a tool to measure your observations with, unobtrusively? Recently at Objective Experience in Sydney, a Ground-Breaking project brought us inside the home, with first person video recordings plus simultaneous 50Hz gaze tracking. We recorded over 100 people in an un-moderated and un-biased ethnographic study using eye tracking glasses. Here’s how:
There is a new kid on the block in the world of qualitative data-analysis tools – Reframer by Optimal Workshop. Time to give its Beta version a thorough review.
I recently completed a project that involved usability testing with a cloud-based product used by IT administrators to manage virtual infrastructure. The challenge for me was how do I test a technical product when I have minimal technical knowledge of that product? How do I moderate a session with SMEs who know more about virtual infrastructures than I do? Ultimately, UX consultants are not domain experts, but experts in a process.