Our team participated in the Organisational Psych Career Fair in the beginning of September to chat with students about emerging career paths in the field. We brought along our Tobii glasses to give upcoming grads the opportunity to see the new eye tracking tech in action. A third year psych student from Macquarie University was trying on our Tobii glasses as the winner of the lucky door prize was announced. They called out her name and the glasses kept tracking her eye movements as she went to collect her prize.
Our Tobii glasses are a revolutionary tool for understanding the subconscious mind and how it chooses to direct attention. This form of eye tracking technology is changing the game of usability research, shopper marketing, and real time user behavior.
The Tobii software intelligently aggregates and maps multiple studies and participants results into quantified data and statistical values.