Understanding which research methods to use and why can be challenging as a UX Researcher. We talk about some commonly used methods.
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Usability Testing vs User JourneyResearch
What does usability testing mean to you? What is a user journey research? Well, both usability testing and finding out what a user journey research is, fall under the whole spectrum of User Experience and they are essential to the success of a product or service. Although both can work closely together, usability testing and user journey research have different roles.
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Advanced Topics in Eye Tracking: Classification of Eye Movements
Most modern eye trackers are video-based. Images of the eye captured at regular intervals, the sampling rate, are processed to calculate instantaneous gaze position. This discrete data stream must then be converted back to the informative, continuous eye movements for analysis. This digital-to-analog conversion is accomplished by passing the raw gaze samples through an event detection algorithm called the fixation filter.
Read About Our Sydney Team’s Tobiip Pro Glasses 2 Eye Tracking Research on Think With Google!
Think with Google recently published, "Are People Watching My TV Ads? Australian Advertising in a Skippable World" which presents insights on how TV ads are "seen" by viewers today. The research was conducted by Ipsos and Objective Experience across 95 participants.
Reducing misinterpretations in usability research methods
We often reconstruct memories and experiences based on bias and social norms. These misinterpretations from respondents can have a serious impact on our ability as researchers to extract accurate and objective data, especially in qualitative settings. It made for a great topic of discussion during our recent roadshow in Melbourne and Sydney.