Landing pages are the first thing customers see when web visitors google for a product or service. Unfortunately, for a lot of websites, they are also the last page visitors see because they are not guided to take the next step – to make a purchase. The Hollard Insurance Group wanted to design the optimal landing page to maximise conversions.

We showed them how to design every landing page on their websites across the desktop, mobile and tablet platforms. We used our experience and extensive research to come up with 36 UX guidelines.

Asgard engaged Objective Experience on a project to create transaction pages for a new investment wrap solution, and help construct the launch strategy of the new service.

A Tabcorp call centre operator can receive up to 100 calls per hour. The betting application they used was complex and inefficient. In addition, many of them did not have much computing experience, making the application very stressful to learn and use.

We redesigned the system to make the lives of the operator and their trainers a bit easier.

News Digital Media rented a HD wide-screen Tobii T60XL Eye Tracker from Objective Experience, and conducted a series of usability tests on the Carsguide website. They evaluated user’s experience of cross promos in print to online, as well as user’s experience of online story pages.

Objective Experience consultants took on a research project to understand the effects toothpaste product packaging has on attracting customers and informing them about the product.
Using the eye tracker, consultants conducted two sessions with participants to a) understand what attracts customers to a product, and b) explore how well the design of a product conveyed information to the participants.

After our comprehensive UX review of the Mitsubishi website back in 2010, Mitsubishi revamped their website to be more engaging, with a clear purchase path for the customer. The site was also responsive to 3 different platforms: desktop, tablet and web.
We joined forces again in 2012 to ensure the new website did what it was designed to do. After 3 phases of gruelling review and benchmarking and usability testing with eyetracking, we ended up with a site that assisted the customers along every purchase decision point.

Conveyancing is complex. So SAI Global wanted to make sure their eProperty system, which conveyancers used to manage documents, was easy to use. Particularly, the transition from the old desktop system to web-based one had to be smooth for the conveyancers.
After several iterative designs and constant feedback from end-users, we designed a system that made the conveyancers feel in control of their intellectual property.

You’ve just bought your shiny new printer. Next step: setting it up. If you are like the majority of the population and not a tech geek, even a simple task like connecting the printer to your wireless network can be a frustrating experience. Fuji-Xerox call centres phones were going off like there’s no tomorrow.
We analysed the entire Wi-fi setup process and compared it with other competitors’ products to identify and resolve usability issues.