Case Study: Mitsubishi Motors

Mitsubishi Motors Responsive Website

The task:

Objective Experience was commissioned by Pollen and Clemenger BDO to conduct multiple rounds of usability testing on the newly developed prototype of the Mitsubishi Motors responsive website.

The approach:

Iteration 1

We conducted an expert review on the detailed wireframes to uncover any usability issues before testing them on the end-users. The prototype was modified based on the findings of the expert review.

Iteration 2

The prototype was tested with 6 end-users on the Tobii T120 Desktop Eyetracker and the findings implemented on a production ready website responsive to desktops, tablets and mobile phones.

Iteration 3

The responsive website was then tested with 27 end-users (9 users per platform: desktop, iPad, and iPhone) using the Tobii T120 Desktop Eyetracker and the X120 Mobile Eyetracker

The outcome:

With every iteration, we increased the granularity of the findings which helped the development team fine-tune and enhance the user experience of the prototype continuously. The final website ensured an efficient workflow across several user journeys which included finding, comparing and pricing vehicles. The eye tracking outputs were used to optimise the layout of the interface.