Manufacturing and retail

Case Study: Toothpaste Packaging

Case Study: Toothpaste Packaging

Objective Experience consultants took on a research project to understand the effects toothpaste product packaging has on attracting customers and informing them about the product.
Using the eye tracker, consultants conducted two sessions with participants to a) understand what attracts customers to a product, and b) explore how well the design of a product conveyed information to the participants.

Case Study: Mitsubishi Motors

Case Study: Mitsubishi Motors

After our comprehensive UX review of the Mitsubishi website back in 2010, Mitsubishi revamped their website to be more engaging, with a clear purchase path for the customer. The site was also responsive to 3 different platforms: desktop, tablet and web.
We joined forces again in 2012 to ensure the new website did what it was designed to do. After 3 phases of gruelling review and benchmarking and usability testing with eyetracking, we ended up with a site that assisted the customers along every purchase decision point.