Landing pages are the first thing customers see when web visitors google for a product or service. Unfortunately, for a lot of websites, they are also the last page visitors see because they are not guided to take the next step – to make a purchase. The Hollard Insurance Group wanted to design the optimal landing page to maximise conversions.
We showed them how to design every landing page on their websites across the desktop, mobile and tablet platforms. We used our experience and extensive research to come up with 36 UX guidelines.