Case Study: Asgard

Web design and product launch project

The task:

Asgard engaged Objective Experience on a project to create transaction pages for a new Investment wrap solution, and help construct the launch strategy of the new service.

The approach:

A User Centred Design approach to create the Adviser managed website and launch methodology:

Phase 1 – Requirements Gathering and Interface Design.

Following an expert review, competitive review and interface design workshop, the information architecture and wireframes were developed for the site.

Phase 2 – Prototype Build.

Our web development partner built a functioning prototype in HTML.

Phase 3 – Usability Testing.

The prototype was tested to ensure user needs and expectations were met.

Phase 4 – Adviser Research and Launch Strategy.

A series of interviews with Advisers were conducted, which helped plan the most effective method to launch the service and train users on the new Investment platform.

The outcome:

Objective Experience provided a complete guide to the new online investment solution, including template design, methods, launching the service, and training for users. The website was released in June 2011