Web design and product launch project
The task:
Asgard engaged Objective Experience on a project to create transaction pages for a new Investment wrap solution, and help construct the launch strategy of the new service.
The approach:
A User Centred Design approach to create the Adviser managed website and launch methodology:
Phase 1 – Requirements Gathering and Interface Design.
Following an expert review, competitive review and interface design workshop, the information architecture and wireframes were developed for the site.
Phase 2 – Prototype Build.
Our web development partner built a functioning prototype in HTML.
Phase 3 – Usability Testing.
The prototype was tested to ensure user needs and expectations were met.
Phase 4 – Adviser Research and Launch Strategy.
A series of interviews with Advisers were conducted, which helped plan the most effective method to launch the service and train users on the new Investment platform.
The outcome:
Objective Experience provided a complete guide to the new online investment solution, including template design, methods, launching the service, and training for users. The website was released in June 2011